Word-of-mouth is moving online, and user generated content websites like Yelp.com are becoming increasingly powerful as consumer guides. How do you ensure your reputation is strong? No business is perfect — how will you respond when you receive your first negative review? Learn everything you need to know from unlocking your free business tools to managing your online reputation as a an appliance service business with Yelp’s own Darnell Holloway at the 2015 ASTI http://ow.ly/F6kV1